Victoria Tydeman & Karen Harwood, Co-founders, Oodee

Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.

To skincare industry insiders the names Victoria Tydeman and Karen Harwood will be familiar but the brand Oodee may not be. Victoria made her mark in the beauty industry as the founder of vegan wonder-cream Steam Cream and Karen was managing director of the brand.

But for the past four years the pair have been working away on a new, innovative beauty brand, which they call Oodee. Launched at the start of the year, Oodee, is the world’s first “allergen neutral” skincare range.

It was conceived as a response to Karen’s on-going struggles with allergies that took their toll on their skin. Determined to find a solution that was not only kind to Karen’s skin but delivered results and was a pleasure to use, the pair developed Oodee (the name is a play on the word moody, describing the behaviour of Karen’s skin).

Taking its cue from the food industry, the brand has removed all the common allergy triggers from its range (everything from aggravating alcohols to peanuts and parabens) and replaced them with a unique formula, they like to call DermaRDE+ (or recommended daily everything), which contains 22 vital nutrients scientifically proven to optimise skin’s health and appearance.

At the moment, the range contains a simple regime of cleanser, serum and moisturiser, but as Victoria and Karen tell Lauretta Roberts Editor in chief of TheIndustry.fashion, the Oodee formula has plenty of potential to expand not only its skincare line, but also into bodycare and haircare and beyond.

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