Prada Beauty announces UK pop-up tour with Lookfantastic
Prada Beauty is opening a pop-up to celebrate its new retail partnership with Lookfantastic, launching at four locations across the UK, including outside the retailer's first store.
Designed in collaboration with experiential agency Backlash, the pop-up will celebrate the launch of Prada Beauty at Lookfantastic and offer interactive elements and opportunities to win beauty products.
Each guest will receive a sample of either Prada Paradoxe or Prada Balm, with a few lucky consumers to be in with a chance of winning a full-sized lipstick, eyeshadow or branded tote bag.
The Duke of York Square in London marks the first stop in the tour, taking place between 20-22 September, with the luxury brand heading up to Edinburgh in Scotland from 27-29 September.
It will then return to the capital from 4-6 October with a pop-up at Victoria Station before finally heading to Lookfantastic's first-ever store in the Stamford Quarter at Altrincham from 11-13 October.
The pop-up comes as Lookfantastic prepares to open its debut concept store later this month, bringing a new "customer-centric" and "experiential" retail experience to the north of England.
Spanning makeup, skincare, haircare and fragrance, the line-up will allow visitors to explore and discover products from 90 brands, including Color Wow, Sol De Janeiro, NARS and YSL, amongst others. It will also offer a range of personalised beauty services.
The opening of the online retailer's new store represents an extension of Lookfantastic's digitally native authority in beauty.
"Beauty is a experiential space - by opening our first concept store, we will create a permanent immersive space that bridges the gap between our historically digital brand and the IRL beauty experience," Lookfantastic previously told TheIndustry.beauty.
