Prada Beauty is next in line to take over Covent Garden's Piazza with pop-up

Is there anything chicer than a Prada Picnic? Highly unlikely. Well, as of this Friday, beauty lovers can attend the ever-so-chic Prada Picnic pop-up in London's famous Covent Garden Piazza to discover the storied house's line up of beauty and fragrance. 

In celebration of the new Spring season and the highlightly anticipated sunshine that has finally graced London's once gloomy skies, Prada Beauty is inviting shoppers to discover its luxurious collection of beauty and fragrance in its picnic-themed pop-up.

From the iconic Paradoxe Eau de Parfum to last year’s sell-out Astral Pink Optimizing Lip Care, visitors can immerse themselves in Prada Beauty’s collection of skincare, makeup and fragrance.

In keeping with the springtime picnic theme, guests can enjoy complimentary ice cream and the chance to win Prada Beauty prizes throughout each day.

The Prada Picnic, located in the Covent Garden Piazza, WC2E 7BB, is open to the public from Friday 7 March until Sunday 9 March.

Covent Garden has become known for hosting world-class beauty brands over the past few years. In fact, just last month, fellow luxury brand Dolce & Gabbana announced it was opening its first beauty boutique in Covent Garden's historic Market Building. The "first-of-its-kind" store will offer both beauty and accessories under one roof.

Dolce & Gabbana, the same brand that launched alcohol-free fragrances for dogs, returned to the retail hotspot otherwise known as Covent Garden following the success of its Christmas pop-up on the Piazza back in 2022.

The retail destination has also brought independent perfume retailer Bloom Perfumery "significant" growth. In January, it relocated within Covent Garden, opening a larger store within The Yards to accommodate "the influx of visitors the store receives", as well as the brand’s growing collection of fragrances.