Prada Beauty spotlights debut blush with pop-up at Selfridges
Prada Beauty is hosting a multi-city pop-up with Selfridges to mark the launch of its new cream-to-powder blush, Prada Touch.
Taking place in London and Manchester, the activation aims to offer visitors a hands-on exploration of the luxury brand’s approach to colour and complexion.
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The pop-up features a range of personalised experiences, including a Prada Shade-Match Photobooth, where guests can receive customised shade consultations and a keepsake photo sleeve reflecting their chosen shade.
Beyond this, the activation presents a curated selection of Prada Beauty products, including Pradascope, Banana Balm and Reflection Gloss.
Visitors will also receive a card redeemable for a complimentary make-up service, available either on the day or for a future appointment, along with a Prada phone card holder.
In addition, a limited-edition Prada compact mirror is available as a gift with purchase.
The Prada Touch pop-up will be open at the following Selfridges locations and dates:
- 2 - 15 April, Selfridges London.
- 27 April - 3 May, Selfridges Manchester.
Described as a hybrid formula that combines the blendability of a cream with the lasting power of a powder, the new launch promises to deliver a soft-matte finish that feels lightweight on the skin while allowing for buildable colour intensity.
The blush is marketed as long-wearing, with claims of up to 12 hours of wear, and is formulated to provide hydration, which can help prevent dryness that sometimes occurs with powder products.
The shades are designed to be vibrant yet subtle, giving a "natural lift" to the cheek area, and the formula can be used to sculpt or enhance facial contours.
