Prada celebrates new makeup and skincare with global campaign
Prada Beauty is celebrating the launch of its makeup and skincare lines with a new campaign, called Rethinking Beauty.
The luxury brand has invested in the global campaign to accompany its move into beauty, which was announced last week.
From refillable packaging to intentional colour composites and skin-fusing formulas, the new range creates a beauty experience symbolic of the codes that are undeniably Prada: "luxury and functionality".
The skincare features a day and night cream, serum and cleanser, whilst the makeup includes a foundation, lip balm, lipsticks, eyeshadow palettes and various beauty tools.
To celebrate the launch, the campaign invites consumers to rethink beauty with a "visionary collaboration across an eclectic spectrum of creatives, bridging the physical and digital".
It brings to life Prada's new vision and offering, with six models wearing beauty looks created using both collections.
The campaign is also defined by a number of themes, including 'coding' to represent the technological innovation behind the skincare and makeup, as well as 'light' to create luminous halos around the models and products.
Additionally, the Prada Triangle and Prada Green are reinterpreted through a hyper-tech approach, which sees the triangle crafted from coding and light.
