Prada's Luna Rossa Ocean scent makes global debut fronted by Jake Gyllenhaal

Prada’s latest men's fragrance ‘Luna Rossa Ocean', has launched worldwide - with a campaign fronted by Academy Award nominated actor Jake Gyllenhaal.

Gyllenhaal plays the staring role in Prada's new campaign film, which has been directed by Johan Renck.

The film features Gyllenhall as a spirited modern explorer, in a bid to convey the “dynamism and vibrance” of the new Luna Rossa Ocean scent, Prada said.

Prada Luna Rossa Ocean (rrp £75 for 100ml) has a “unique neo-fresh olfactory signature” with notes of aromatic freshness mixed with “the sophisticated sensuality of bergamot.”