Prai Beauty brings Neck Bar to Marks & Spencer

Prai Beauty has opened its first-ever Neck Bar at Marks & Spencer, marking a "major investment and achievement for the brand".

First opening at M&S Leeds White Rose, the Neck Bar will offer customers a personalised "neck check" consultation using a handheld skin scanning device to measure ageing on the neck and decolletage.

The team will also offer "neckcials" using the brand's award-winning Ageless Throat & Decolletage collection, as well as neck yoga demonstrations with skincare tips.

Founded by Cathy Kangas in 1999, Prai Beauty believes that a good skincare regime shouldn’t stop at the face. Its products are designed for midlife skin, and are created to lift, smooth and tighten all areas, including the often-forgotten neck, decolletage, arms and hands.

After launching at M&S in 2018, the brand is now capitalising on Prai Beauty's "strong" sales performance at the retailer to provide its new in-store shopping experience for customers.

Tara Singleton, Head of Beauty at Marks & Spencer, said: “We’re excited to launch a world first Prai Beauty Neck Bar at the new M&S flagship store in Leeds White Rose, giving our shoppers an in-store experience they can’t find anywhere else.”

Annie Toker, Brand Consultant for Prai Beauty, added: “By offering this fully immersive customer experience, we’re building on the success we’ve experienced with M&S.

"We want to give the M&S shopper something truly unique and to keep experiences and treatments new and exciting. We have seen incredible success with Neck Bars on cruise ships and are delighted to now be able to offer this in retail.”