Prequel set for UK debut in Space NK's 'biggest skincare launch of the year'
Prequel, the dermatologist-founded skincare brand created by board-certified dermatologist Dr. Samantha Ellis, is launching in the UK next month, marking its first expansion outside the United States.
Since its launch in 2023, Prequel has grown rapidly in the US, building a strong customer base through its science-led approach to skincare, formulation focus and accessible pricing.
Hero products Gleanser and Pre-Gleanse have each sold more than one million units to date. It has also reported year-on-year growth of more than 150% at Target, its exclusive retail partner in the US.
Industry sources estimate the cult skincare brand could surpass $100 million in sales by the end of 2026.
The UK launch, exclusive to Space NK, represents a major milestone in Prequel’s expansion and reflects consumer demand for clinically driven skincare that prioritises education, proven efficacy and long-term skin health.
Founder Dr Samantha Ellis said: "The UK is Prequel’s first home outside of the United States, and I’m so excited for more people to have it in their skincare routines!
"International expansion was part of the vision from day one, and Space NK felt like exactly the right fit to make that debut."
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The exclusive partnership also reflects Space NK’s strategy of introducing clinically led, globally in-demand beauty brands to the UK market, in response to growing consumer interest in dermatologist-developed skincare.
Sophia Wayman, Category Director at Space NK, said: "I've been a fan of Prequel since day one and have patiently waited for the opportunity to bring the brand to the UK.
"Combining dermatologist-level efficacy with an accessible price point, Prequel is a strong addition to our portfolio here at Space NK.
"Its remarkable success in the US is clear, and we're incredibly excited to introduce the brand to our customers.
"Prequel will be our biggest skincare launch of the year."
The launch will introduce UK consumers to Prequel's core collection of skincare products, including its hero cleanser Gleanser, as well as Half & Half, Redness Reform Serum, Universal Skin Solution, Multi-Acid Milk, AM/PM and Pre-Gleanse.
The range is designed to support long-term skin health, with formulas that are fragrance-free, dermatologist-developed and suitable for all skin types, including sensitive and compromised skin.
