Primark heads to Wimbledon for first new London store in decade

Primark is taking over part of the former Debenhams unit in the Wimbledon Quarter Shopping Centre in South West London, its first store in the capital for almost a decade.

Formerly Centre Court Shopping Centre, next to Wimbledon train and tube station, Wimbledon Quarter underwent a major refurbishment in 2023.

Construction on the 24,000 sq ft new Primark store on the ground floor is set to get underway “in the coming months”, with the aim to be open by the end of 2026 or early 2027.

The store will offer an extensive range of value clothing across men’s, women’s and children’s, alongside the retailer's growing home and beauty offer.

Philippa Nibbs, Director of Sales for London and the South East at Primark, said: “It’s fantastic to announce our first new store in London as we enter our 40th year in the capital.

“We’ve had lots of requests over the years to open here so it’s great to finally make it happen. We’re looking forward to sharing more as we get nearer to opening. In the meantime, customers can continue to visit our nearby stores in Wandsworth and Tooting.”

Robert Cragg, Head of Asset Management at Wimbledon Quarter owner Romulus, said: “We’re delighted to welcome Primark to Wimbledon Quarter. Their arrival is a fantastic boost for the local community and brings greater choice for everyday shopping right to the heart of Wimbledon.

“Together, with the raft of new openings across food, fitness, leisure and workspace that have joined us recently, Primark’s new store strengthens our vision of Wimbledon Quarter as a welcoming destination that truly serves local people and brings the community together.”

Toby Sykes, International Partner at retail agents Cushman & Wakefield, added: “Primark further strengthens Wimbledon Quarter’s appeal and diverse retail offering, complementing the other new and upsized retail tenants, including M&S, Oliver Bonas, Hotel Chocolat, Rituals, and So Shell Nails.

“Primark's arrival will also successfully complete the repurposing of the former Debenhams department store, alongside Third Space and Fortius, one of Europe’s leading private healthcare providers.”

Primark opened its first store in the capital in Woolwich in 1986, so the news of this new store comes as the retailer celebrates 40 years in London this year.