Primark launches new skincare range with Fairtrade partnership

Primark has partnered with Fairtrade Foundation to launch a sustainable skincare range under its Wellness collection.

Founded upon the companies' shared values, the global partnership seeks to offer more sustainable products and improving the livelihoods and resilience of people across supply chains.

The new range includes a nourishing body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, using Fairtrade certified shea butter and olive oil.

Available at selected Primark stores from this month, each product from this new range will display the Fairtrade Mark. Fairtrade sourcing enables economic, environmental, and social benefits aimed at improving the livelihoods of farmers and workers.

Lynne Walker, Director at Primark Cares, said: “Our Primark Cares ambition is to make more sustainable products affordable for everyone while improving the lives of the workers who make our products. We know we can’t do this alone and so we’re delighted to partner with Fairtrade to work together towards our shared goals. This partnership will help us deliver on our ambition by offering an affordable beauty collection, at scale, which helps provide better opportunities for farmers without a high price tag.”

Anna Barker, Head of Commercial Partnerships at the Fairtrade Foundation said: “We are pleased to be working with Primark on six new Fairtrade certified cosmetic wellness product lines which will mean that shea nut and olive oil producers can sell more of their produce on Fairtrade terms.

“The move means an exciting opportunity to tell Primark’s customers about Fairtrade cosmetics and the ingredients they contain and help build a new market and fairer future for farmers. Fairtrade wants to leverage this launch to reach new and younger audiences, exciting them about Fairtrade and building growth for the future. Look out for the Fairtrade mark on products in store, it stands for education, empowerment, fairer incomes, and training to support farmers to adapt to climate change.”