Puig acquires majority stake in Kama Ayurveda

Spanish fashion and fragrance company Puig has increased its investment in Kama Ayurveda, becoming the majority shareholder.

Founded in 2002, Kama Ayurveda is an authentic Ayurvedic brand providing traditional and holistic treatments for beauty and wellness. The brand's products are made from pure, natural and organic ingredients.

Puig will now work to boost the brand’s leadership in the Indian market and continue to support the further expansion of Kama Ayurveda into global markets including the UK in early 2023, as well as offering expertise in brand building, technology skincare and perfumery.

The company has also said it hopes the acquisition of Kama Ayurveda will strengthen its wellness category.

Marc Puig, Chairman and CEO of Puig, said: “We are delighted to strengthen our partnership with Kama Ayurveda, which has become a leading brand in India, earning the loyalty of millions of discerning beauty customers with sustainable, plant-based skincare and lifestyle products.

"India represents an incredibly exciting opportunity for us, and with this investment we will continue our strategy of consolidating Kama Ayurveda’s strong domestic presence and of pursuing compelling opportunities in key markets abroad.”

Vivek Sahni, Co-founder and CEO of Kama Ayurveda, added: “We are proud to be writing this new chapter in our successful partnership with Puig, which has helped accelerate Kama Ayurveda’s growth and expansion across India.

"By leveraging the wealth of Puig experience in nurturing founders and growing global beauty and skincare brands, together we will bring the experience of authentic Ayurvedic beauty and wellness to new audiences.”

In May 2022, Puig acquired a majority stake in Swedish fragrance and accessories company Byredo.