Puig extends strategic partnership with Charlotte Tilbury after sales triple

Spanish beauty conglomerate Puig has extended its investment in Charlotte Tilbury until the end of 2030. 

Under the terms of the renewed agreement, Charlotte Tilbury MBE will retain a minority stake, with Puig "to progressively assume full ownership until the beginning of 2031".

Together with Puig, Charlotte Tilbury - who currently serves as President, Chairman and Chief Creative Officer - will continue playing an "active role" in driving the brand’s long-term success.

Marc Puig, Chairman and CEO of Puig, said: "Charlotte has a unique, pioneering vision, differentiated from other makeup artist brands, and was already redefining the future of makeup and skincare when we first started to work together in 2020.

"We have achieved so much since then, and it is with great pleasure that we now extend our partnership. Charlotte Tilbury is an outstanding brand, and I look forward to continuing our work together to make it grow even further."

Puig first acquired a majority stake in Charlotte Tilbury in 2020. and since then the beauty brand has more than tripled its net revenue.

"In 2020, we established a partnership that has been pivotal in shaping our success. I am fully convinced of the value and potential that is still to be created and captured in the upcoming years by Charlotte Tilbury Limited," said Tilbury.

"Continuing this collaboration with my team and Puig feels like a natural progression, driven by the same innovation, vision and ambition that have defined this iconic brand over the years. This extended partnership is a significant step forward, enabling us to further grow and solidify the brand’s position as a leader in the world of beauty."