Looking ahead, Puig maintains its full-year 2025 outlook, targeting like-for-like revenue growth between 6% to 8% and continued expansion of its adjusted EBITDA margin.
Puig sales rise as makeup returns to growth
Sophie Smith
17 July 2025
Puig has reported a 7.6% increase in like-for-like revenue to €2.299 billion (£1.9 billion) for first half of 2025, with growth across all segments.
The owner of Byredo and Charlotte Tilbury also achieved growth across all regions, with revenues rising 10.9% in the Americas, 16.5% in APAC, and 3.6% in EMEA.
In the fashion and fragrance segment, Puig recorded a 8.6% like-for-like sales increase, representing 73% of total revenue.
Meanwhile, makeup returned to positive growth with a net revenue of €339 million (£293 million) and 2% growth, contributing 15% of Puig's revenue in the first half.
This recovery was fuelled by a combination of strategic launches and expanded geographical and channel reach.
Skincare continued to deliver "strong" results, with revenue up 8.1% to €276 million (£238 million). The category accounted for 12% of total revenue.
Marc Puig, Chairman and CEO of Puig, said: "We showed robust performance across our segments and regions, reflecting the health and resilience of our portfolio in an evolving global beauty market.
"We remain confident in our ability to outperform the premium beauty market and we maintain our full-year outlook."




