Puig surpasses €5bn in sales as profitability beats guidance

Puig, owner of Charlotte Tilbury, Penhaligon's, Byredo and more, has delivered record full-year sales of €5.04 billion (£4.4 billion) in FY2025, marking a 7.8% increase and outperforming the premium beauty market.

Reported revenue rose 5.3% year-on-year to €5.04 million (£4.4 billion), landing at the top end of the company’s 6-8% outlook range. Adjusted EBITDA reached €1.04 million (£908,000), up by 7.8%, with margin improving to 20.7% from 20.2% in FY2024 (ahead of guidance). Adjusted net profit came in at €587 million (£511.7 million), up by 6.5%, while reported net profit rose by11.9% to €594 million (£517.8 million).

Marc Puig, Chairman and CEO, said the group had delivered "a strong, high-quality performance", completing its previous five-year strategic plan and more than tripling revenue versus 2020 levels by 2025.

Fragrance and Fashion, which accounts for 72% of group sales, generated €3.65 billion (£3.18 billion), up by 6.4%. The division was supported by launches including Carolina Herrera’s La Bomba.

Makeup was the strongest-growing segment, up by 13.7% to €845 million (£736 million), driven by Charlotte Tilbury. Growth was boosted by Amazon distribution in the US and expansion into Mexico.

Skincare rose by 8.9% to €551 million (£480 million), ahead of market expectations.

Geographically, EMEA grew by 5.5% to €2.75 billion (£2.4 billion), the Americas rose by 7.7%, and Asia-Pacific delivered 16.6% growth.

Looking ahead, Puig said it's entering the "new financial year with confidence".