Pureseoul to make regional debut with new Bath store

Korean beauty retailer Pureseoul has signed for a new store at SouthGate Bath, marking its first location in the South West of England.

The UK-based business will offer a curated selection of Korean skincare and cosmetics brands, including Torriden, Sungboon Editor, Milktouch and Medicube.

It also plans to host expert-led workshops and provide personalised skincare consultations, aiming to create an interactive retail experience.

Leslie Tang, co-founder and CEO of Pureseoul, said: "Bath is a key part of our 2026 expansion. As a globally visited city with a deep-rooted connection to wellbeing, it felt like the perfect place to bring K-beauty closer to the South West.

"It’s also one of the few cities where physical retail still feels genuinely exciting and brings us closer to doubling our store count this year."

The addition forms part of British Land’s ongoing efforts to strengthen SouthGate’s position as a "leading retail destination" in the South West.

The beauty category at the centre is set to expand further, with premium retailer Space NK also preparing to open a store, bringing a range of established global skincare, cosmetics and fragrance brands.

Laurence Budden, Senior Asset Manager at British Land, said: "Pureseoul is an exciting brand that will bring something truly distinctive to Bath’s retail landscape.

"K-Beauty has huge momentum with UK consumers, and Pureseoul's highly sought-after product ranges and strong brand following make it a fantastic addition to SouthGate.

"With the upcoming arrival of SpaceNK, we’re continuing to evolve the destination with brands that reflect today’s customer expectations and desires, creating a complete experience unique within the region."

It comes as K-beauty continues to grow in global influence, with trends such as “glass skin,” sheet masks and ingredient-focused formulations contributing to rising demand.

Recent data highlights strong increases in search interest for several K-beauty brands, particularly those associated with formulations focused on hydration, supporting the skin barrier and improving overall skin clarity.