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PZ Cussons snaps up skincare brand Childs Farm in £36.8 million deal

Sophie Smith
21 March 2022

British goods company PZ Cussons has acquired baby and child toiletries brand Childs Farm. The deal has seen Joanna Jensen, the founder of the fast-growing brand, invest into the PZ Cussons subsidiary which completed the deal.

Founded by Jensen as a solution to her own daughters’ sensitive and eczema prone skin, Childs Farm launched in 2014 with natural, sustainable and sensitive skincare and haircare products for babies and children.

PZ Cussons now holds around 92% interest in Childs Farm, valued at £36.8 million. Jensen has invested £3.3 million in the FTSE 250 firm to complete the move, valuing the company at around £40 million as a whole.

Jonathan Myers, CEO of PZ Cussons, said: "Childs Farm is a clear leader in sustainability, demonstrating that we share a strong ethos, as PZ Cussons journeys towards our own B Corp ambition. We look forward to welcoming Childs Farm to the PZ Cussons family as a Must Win Brand and to driving the next stage of its growth both in the UK and beyond.”

Joanna Jensen, Founder of Childs Farm, said: “I am incredibly proud of the brand that Childs Farm has become and what the team has achieved to bring natural, sustainable sensitive skincare to the little ones of Britain and beyond. It is clear to me that in PZ Cussons, with our shared vision for the brand and cultural fit, we have found a fantastic partner and I look forward to working with them to take the business to the next level.”

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