Rabanne named exclusive fragrance partner of The Warehouse Project

Rabanne has been named the exclusive fragrance partner of The Warehouse Project, bringing the Puig-owned brand into one of the UK’s largest nightlife event series.

The partnership will run from September 2026 to January 2027, coinciding with the Manchester club series’ 20th anniversary. It marks The Warehouse Project’s first partnership with a fragrance brand.

Throughout the season, Rabanne will feature across immersive fragrance experiences, talent-led content, creative collaborations, VIP events and bespoke cultural activations. Further details are expected to be announced as the programme develops.

The partnership will focus on 1 Million Black, connecting the latest addition to Rabanne’s 1 Million fragrance franchise with music, nightlife and the rituals surrounding going out.

It also draws on the brand's longstanding involvement in music. In the late 1970s and 1980s, founder Paco Rabanne expanded beyond fashion through the Black Sugar nightclub in Paris and the Paco Rabanne Design music label. He also established Centre 57, a multidisciplinary cultural venue associated with emerging artists and underground music.

The first major activation will take place in September around the launch of 1 Million Black, the latest addition to Rabanne’s 1 Million fragrance franchise. A second flagship event is planned for the festive season.

Rabanne shortened its name from Paco Rabanne in 2023, bringing its fashion and fragrance operations under a single identity. Its fragrance portfolio includes 1 Million, Invictus, Black XS and Phantom.

The partnership follows Olivier Rousteing’s appointment as Creative Director in July 2026. Rousteing succeeded Julien Dossena, who left Rabanne in June after 13 years in the role.