Rare Beauty celebrates new body collection with pop-up in London
Rare Beauty by Selena Gomez is opening a new pop-up experience in London's Covent Garden to celebrate the launch of its first-ever body collection.
Running from 19-21 January, the Rare Beauty Comfort Club in partnership with Space NK is described as the "ultimate place to find a moment of calm and comfort amid the hustle and bustle of the new year".
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Located at 40 Earlham Street, the exclusive customer experience will showcase the brand's new Find Comfort collection, with the first 100 customers to receive a free Puffy Makeup Bag.
It will also feature a guided manifestation area for visitors to "set their intentions for 2024", as well as hand massages, hot chocolates and photo opportunities for guests to enjoy.
Emma Simpson Scott, Chief Marketing Officer at Space NK, said: "This latest partnership with Rare Beauty to bring an exclusive customer experience to life is something that we are passionate about.
"The pop-up is everything we strive to achieve for our community with elements that provide exclusivity and immersive experience."
Rare Beauty entered the bodycare category last month, with the launch of a new range centred around self-comfort.
The collection aims to "calm, nourish, and protect skin with hydrating formulas and uplifting scents". It initially includes a Body Lotion, Hand Cream, and Body & Hair Fragrance Mist.
Founded by Selena Gomez in 2019, Rare Beauty aims to create a safe and welcoming space in beauty that supports mental wellbeing across age, gender, sexuality, race, and physical or mental ability.
Its mission is to help everyone celebrate their individuality by "redefining what beautiful means and promoting self-acceptance".
Since its launch, the brand has risen is popularity with bestsellers including a Warm Wishes Effortless Bronzer Stick, Soft Pinch Liquid Blush, and Perfect Strokes Longwear Gel Eyeliner.
The new body collection marks the first venture for Rare Beauty beyond cosmetics. It is available online and in-store at Space NK, as well as its own website.
