Rare Beauty to celebrate latest launch with new pop-up in London
Rare Beauty is opening a new pop-up in partnership with Sephora later this week, showcasing the newest addition to its bestselling Soft Pinch collection.
Located on London's Carnaby Street, the Rare Beauty x Sephora Dreamland will take place from 4-5 April.
Guests can discover the brand's new Soft Pinch Matte Bouncy Blush, as well as explore products in the wider collection, including its Liquid Blush and Tinted Lip Oil.
The two-day activation will also offer complimentary samples, prized games, and exclusive gifts with purchase.
A spokesperson for Rare Beauty, told TheIndustry.beauty: "We are so exited to share with customers our brand-new Soft Pinch Matte Bouncy Blush; a buildable putty that blends like a cream but blurs like a powder."
Described as a cream-to-powder formulation for "the dreamiest flush of colour", Rare Beauty's new Soft Pinch Matte Bouncy Blush launched last week at Sephora UK.
Enriched with cacao seed and a blend of pomegranate, papaya seed, and rose hip oils to keep skin hydrated, the new product promises a lasting, blurred matte finish.
It joins the brand's growing collection of cosmetics, which continue to capture the attention of consumers, solidifying its position as one of the most viral brands in the market.
Founded by musician and actress Selena Gomez, the brand's success is not only driven by its association with Gomez but also by its refreshing approach to beauty.
The US-based brand emphasises that beauty is not about perfection, amplifying the importance of using makeup as "a tool for celebrating what makes people different".
Its aim is to create a "safe and welcoming space" in the beauty industry that supports mental wellbeing across age, gender, sexuality, race, and physical or mental ability.
Through social media, authenticity, and Gomez's vision, Rare Beauty attempts to transform the industry into a place for "self love, self-expression and empowerment".
Read TheIndustry.beauty's feature on Rare Beauty's rapid rise to success.
