REFY launches first-ever lash product at immersive pop-up
REFY, renowned for its brow sculpting products and flush imbuing cheek products, has launched its first-ever lash product and forayed into the realm of fashion.
The new REFY Curated collection and Lash Sculpt will be exclusively available at the new Covent Garden pop-up, dubbed ‘The Exhibition’ from 16-28 February.
The Exhibition space will showcase their latest campaign, "YOU ARE THE ART", which is an exploration of the human form and the inspiration behind the curve of the Lash Sculpt applicator, as well as the development of REFY Curated.
The space not only celebrates beauty but it also takes its visitors "on a journey into the intersection of wearable art and innovation".
REFY is known for its innovation, which is apparent in their Lash Sculpt, the brands first launch into the mascara category. The bespoke applicator has been designed to fit every eye shape and each bristle on the wand has been strategically placed to separate, lift and lengthen the lashes. The new mascara retails for £20.
Founder Jess Hunt said: "Our creative and campaigns have always been so much more than just a beauty shoot, they always embody the complete REFY lifestyle. Curated is bringing that REFY aesthetic into real life, and allowing our customer to be fully immersed in the brand."
Co-Founder Jenna Meek added: "The Exhibition is a celebration of beauty, taking its visitors on a journey into the intersection of wearable art and innovation, bringing luxe fashion and lifestyle pieces together in this capsule collection that are designed to adorn the body or elevate your lifestyle, empowering you to be your most confident self. The Exhibition provides an immersive experience and space for the customer to become the art themselves and be the first to shop both Lash Sculpt and the exclusive REFY Curated pieces"