Refy to launch across Sephora Europe in major retail expansion

British beauty brand Refy is set to launch across Sephora Europe, marking its largest retail expansion to date and a significant milestone in its international growth.

The cosmetics brand will go live online from the week commencing 17 August, followed by an in-store rollout beginning 31 August in 57 Sephora locations across France, Italy, Germany, Sweden, Switzerland, Turkey, Spain, Portugal, Denmark, Poland, Austria and the Czech Republic.

This move represents Refy's first major retail expansion into mainland Europe outside of the UK and Ireland. It follows a period of global growth, having previously launched into Sephora in the US, Canada and the Middle East, as well as Space NK, Selfridges and Brown Thomas.

Jess Hunt, co-founder and Creative Director of Refy, said: "This launch is an incredibly exciting milestone, one we've been working towards for a long time.

"We've built an amazing community across Europe through DTC and our social channels, and we're so excited to finally bring Refy into Sephora stores across the region, allowing customers to discover and experience Refy in real life."

Founded in 2020 by Hunt and Jenna Meek, Refy was created with a focus on simplifying beauty through performance-led products designed to deliver effective results with minimal effort.

Since launch, the brand has built a global following through products including Brow Sculpt, Lash Sculpt and Lip Sculpt, and has become one of the fastest-growing names in the beauty sector.

Across Europe, Sephora customers will be able to purchase a curated selection of Refy's core range, including Brow Sculpt, Lash Sculpt Mascara, Lip Sculpt and Glow & Sculpt Primer, alongside its cream blush and bronzer collections.

The initial rollout will prioritise key European markets such as France, Italy, Germany, Spain, and Scandinavia, with flagship stores in cities including Paris, Milan, Rome, Berlin, Barcelona, Madrid, Copenhagen, and Stockholm.

"Europe has always been an important market for us and we've already seen incredible demand from customers across the region," said Meek.

"Launching with Sephora Europe is a huge moment for the business and a testament to the strength of our community, products and team. We can't wait to introduce REFY to even more customers across Europe."