Regé-Jean Page named new face of Armani Code

Armani Beauty has announced British actor Regé-Jean Page as the new face of its Armani Code parfum.

The collaboration coincides with the luxury brand's new Armani Code, crafted by perfumer Antoine Maisondieu to "rewrite the olfactory signature of the fragrance, whilst retaining its woody, aromatic and sensual identity". The new fragrance is also packaged in a refillable bottle.

Regé-Jean Page will feature in the brand's campaign introducing the new Armani Code parfum, shot by French director Manu Cossu and British photographer Damon Baker, which will debut in September.

Through his new role, Page joins Armani beauty alongside a number of brand ambassadors including Cate Blanchett, Tessa Thompson, Jackson Yee and Nicholas Hoult.

Regé-Jean Page is known for his leading role playing the Duke of Hastings in the first season of Bridgerton on Netflix. Following its debut in December 2020, Bridgerton became Netflix’s most watched series of the time.

Commenting on the partnership, Regé-Jean Page, said: “My role for Armani Code is an absolute privilege. It allows me to embody the effortless style of a brand that has defined what the peak of iconic, cinematic style looks like, and continues to inspire a progressive outlook on how we will all shape our future.”