Registration now open for Autumn Fair 2025

Registration is now open for Autumn Fair 2025, the UK’s largest seasonal trade fair for home, gift, beauty, and fashion – taking place at the NEC Birmingham from 7-10 September.

With brands showing plenty of in-season collections, the show caters for buyers preparing for the all important golden quarter of retail, particularly independents looking to top up on bestselling styles and pieces, and those looking to catch onto a trend.

The show will feature 10 distinct sections, including three for Moda x Pure, covering clothing and footwear, fashion accessories, and jewellery and watches. There’s also a dedicated beauty and wellbeing section, and a home, living and décor dedicated zone too.

Overall, Autumn Fair will feature more than 800 brands, and this year’s show is already breaking records - with a significant percentage of new-to-show brands and exclusive exhibitors.

New brands include, Attic Textiles, Manhattan Portage, Killstar, Baby Bambino, Cosz Cosmetics, Naturally Nepal, Òir Soap, Benjamin Button, G7 Clothing, Foreva Young, Milan Fashion Bags, Bill Skinner Studio, Nudie Jewellery, Arya Jewellery, MO Studios and Finest For Baby.

Five ‘New Business Pavilions’ will spotlight emerging and first-time suppliers across all key destinations, offering buyers fresh-to-market finds and innovation.

Beyond the show floor, Autumn Fair will host a programme of expert-led content including trend forecasting, visual merchandising masterclasses, peer-to-peer roundtables and problem solving workshops.

Buyers will also be able retreat to the invite-only ‘Buyers Lounge’, described as "a dedicated oasis for meetings, refreshments and strategic planning".

With a proven track record as the most stocked trade show for Q3, Autumn Fair attempts to deliver high impact sourcing, discovery and seasonal inspiration.

For retailers planning ahead, it’s a key destination to uncover new products, build supplier relationships and secure the stock that will drive year-end sales success.