REHAB lands at Sainsbury’s as it continues retail expansion
Stacey Solomon-backed haircare brand REHAB has launched at 150 Sainsbury’s stores nationwide, marking a "huge milestone" in its growth.
The launch reflects the brand's third major retail partnership this year, having already landed at Selfridges and Boots.
Founded by best friends Vicky Ellis and Anastasia Tozer, REHAB was created to transform hair health while offering eco-conscious, effective alternatives to mainstream products.
Its product line-up includes hair accessories such as a Silk Heatless Curler and Scalp Massaging Brush, as well as Hair Oil Capsules and Hair Tamer Gel, amongst other items.
In late 2023, presenter Stacey Solomon joined as an official partner and investor to support its growth. As a long-time user of the brand, Solomon's investment saw her join the journey.
"We are absolutely over the moon to have officially launched in Sainsbury’s. It wasn’t until we physically went to our local Sainsbury’s shop and saw the REHAB products on the shelves, we could believe it," Ellis and Tozer told TheIndustry.beauty.
"We are so excited REHAB can now be part of a weekly shop. We couldn’t have done it without our wonderful community and we are just so grateful for all the love and support."
