REHAB launches first-ever haircare residency at Selfridges’ The Beauty Spot

Hair, bodycare and skincare brand REHAB has become the latest resident at Selfridges London’s experimental retail concept, The Beauty Spot. This marks a step in the brand’s evolution from digital-first disruptor to experience-led beauty player.

The REHAB Prescription Bar is an elevated reimagining of the traditional pharmacy model and notably the first residency within The Beauty Spot to offer dedicated haircare.

Positioned on the ground floor of Selfridges’ Oxford Street flagship, the space has been designed as a destination for expert-led, personalised consultations, encouraging customers to co-design self-care routines tailored to their hair, body and skin needs.

Full REHAB ranges are available to sample, while walk-in consultations allow customers to explore everything from scalp concerns and hair health to body rituals and skin-first formulations. The aim: to simplify routine-building through problem-solving products that fit seamlessly into everyday life.

From capsule-based hair oils to bodycare rituals and targeted skincare formulas, the Prescription Bar is built around a prescriptive approach.

Co-Founders Vicky Ellis and Anastasia Tozer, said: "This marks a defining moment in REHAB’s journey. This exciting activation drives meaningful engagement and education, and supports our ambitions to lead in prescriptive, routine-led beauty.

"We’re incredibly proud to be breaking new ground and redefining what modern beauty can be alongside a globally recognised brand. Selfridges is renowned for championing innovative, forward-thinking beauty brands, so for REHAB to be selected for The Beauty Spot is not only iconic but a real honour. 2026 is set to be our biggest year yet, and we can’t wait to continue sharing more memorable moments with our community as we continue expanding in the wellness space."