REN Clean Skincare to celebrate latest launch with new pop-up in London

REN Clean Skincare is opening an immersive pop-up in London to celebrate the launch of its new Evercalm Barrier Support Body Balm.

Located at Noho Showrooms, 67 Great Titchfield Street, London, W1W 7PT, the REN Clean Skincare Lab will run from 28 September - 1 October and offer a "unique exploration into the power of nature’s bioactives by introducing customers to REN products through ASMR and edutainment".

It will allow visitors to learn about the brand's new innovation alongside its popular Radiance range in a space that has been "carefully considered for content creation".

As part of this, the pop-up will feature an immersive zone in which visitors can choose to be ‘soothed’ or ‘energised', as well as the opportunity to receive skincare advice from REN’s sensitive skin experts.

Visitors will also be encouraged to bring in hard-to-recycle ‘empties’ for recycling, have the opportunity to enjoy zero waste samples, and could be in with the chance to win 1 of 20 REN gift bags worth £200 each day.

Michelle Brett, CEO of REN Clean Skincare, said: "We are very excited to take REN back to its East London roots where the brand was first launched in 2000 through a pop-up at the Andaz London.

"Our innovative and immersive pop-up will debut our new Evercalm Barrier Support Body Balm and invite consumers to experience our highly efficacious and sustainably focused clean skincare."

The Evercalm Barrier Support Body Balm has been developed to support the body’s skin barrier and microbiome. Powered by a Barrier Support Complex, its melting balm-to-oil formula is suitable for sensitive, dry and eczema-prone skin.