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Retail Recap: The big beauty launches in June 2022

Sophie Smith
29 June 2022

This month saw a variety of new beauty launches across the UK, from new brands and retail expansions to tech and product innovation. has created a round-up featuring June's highlights from brands including SKKN by Kim, Givenchy Parfums and Dermalogica. 

Launches at UK retailers

Pattern Beauty by Tracee Ellis Ross to launch in UK

Haircare brand Pattern Beauty has entered the UK market, launching exclusively online and in-store at Boots from today, 29 June 2022. Founded by US Actress Tracee Ellis Ross, Pattern Beauty aims to serve the needs of the curly, coily and tight-textured hair community and celebrate Black beauty.

Pattern Beauty

Holland & Barrett launches clean beauty treatments in Manchester

Holland & Barrett introduced its first-ever clean beauty treatments to its Manchester store, working with blow LTD to offer a range of services from manicures and massages to facials and blow-dries. The service is also set to expand with at-home treatments in the coming months. Customers in the Manchester area will soon be able to book hair and beauty professionals to enjoy clean beauty treatments at home.

Milk Makeup expands UK presence with Feelunique

Milk Makeup expanded its UK presence and joined Feelunique, bringing its range of vegan, cruelty-free and paraben-free makeup to the retailer from 21 June 2022. The launch expands on Milk Makeup's existing UK presence, which includes Cult Beauty and Selfridges

New brands

Isamaya Ffrench unveils eponymous label's debut collection, Industrial

Having painted the faces of the likes of Rihanna, Madonna, Bella Hadid and Kendall Jenner, globally-renowned makeup artist Isamaya Ffrench unveiled her eponymous beauty label's debut collection. Titled "Industrial", the make-up line is the first of the brand's themed drops each year.

Kim Kardashian unveils SKKN BY KIM but faces branding backlash

Kim Kardashian unveiled her latest brand, SKKN BY KIM. The new brand has been created to bridge the gap between dermatological experts and people at home seeking high-performance skincare. The brand's science-backed, clean and cruelty-free formulas aim to support the skin’s natural renewal abilities and offer an "indulgent" at-home experience to help people feel confident in their skin.


This Hair Of Mine aims to reinvent haircare for texture-rich hair with new products

Hairstylist Cyndia Harvey and Artist Remi Ajani launched a new haircare brand, This Hair Of Mine (T.H.O.M), hoping to set a new standard for texture-rich hair and scalp care routines. The new brand aims to reinvent self-care practices by "nurturing the uncomplicated beauty of Blackness with intelligent solutions delivered as luxury rituals".

The brand launched with a  Scalp Serum to help stimulate growth, hydrate and rejuvenate hair from its root.

Tech & Innovation

Panasonic launches 'first-ever' integrated grooming tool

Panasonic launched the "first-ever" integrated grooming system on the market, allowing users to customise its new product to fit in with their individual grooming preferences, from shaving to teeth brushing.

The new Panasonic Multishape Modular Personal Care System features a selection of five attachments to purchase from as needed, allowing users to execute a daily personal care routine with just one device.


Revolution Beauty launches new apps to drive DTC growth

Revolution Beauty launched native Android and iOS apps, on the poq platform, to drive direct-to-consumer (DTC) sales. As well as convenient commerce journeys, the native apps hope to offer an engaging experience for the Revolution Beauty consumer, including personalised recommendations, a loyalty program powered by Yotpo, and the ability to communicate one to one with its members.

Givenchy Parfums enters Metaverse with Roblox

Givenchy Parfums entered the Metaverse with global online platform Roblox, offering consumers the opportunity to explore its new online world inspired by the brand's products and heritage. Collaborating with Swedish developer The Gang, Givenchy's Beauty House allows visitors to access a variety of different areas including an 'Irresistible dance floor' and 'L’Interdit forbidden station', both inspired by two Givenchy fragrances.


Byredo and RTFKT to launch luxury fragrance for the metaverse

Following its acquisition by Puig in May, Byredo teased an upcoming collaboration with Nike-owned digital fashion studio RTFKT. The collaboration will see the pair create "the perfume of the future". The fragrances, which consist of a combination of 26 ingredients representing different emotions, are packaged in bottles with near-field communication (NFC) tags that connect to NFTs. Each customised perfume will be launched as a digital collectible in limited quantities.

Clinique launches makeup NFTs to champion inclusivity in Metaverse

Clinique unveiled its new makeup NFT campaign to address the lack of representation in the Metaverse and build a more inclusive digital beauty world. The "Metaverse More Like Us" campaign was created with a diverse group of global makeup artists and creators, including Tess Daly, Sheika Daley and Emira D’Spain.

Clinique NFT

Duolab partners with Revieve to deliver personalised skincare

Duolab, a start-up brand developed by the L'Occitane Group, launched an online skin diagnosis tool with personalised digital experience company Revieve. The partnership connects Duolab with Revieve's AI Skincare Advisor, which uses Revieve's proprietary computer vision technology that has over 120 skin metrics to provide users with an "in-depth" analysis of their skin.

Dermalogica unveils virtual human to improve skincare education

Skincare brand Dermalogica unveils virtual human to improve skincare education unveiled its new virtual human to help train skincare professionals on the science behind skin. The virtual human, called Natalia, has been created with photorealistic metahuman technology. This allows educators to stimulate skin conditions such as ageing, dehydration and sensitivity, to help students understand how the skin responds to natural and environmental triggers.


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