Retail Recap: The big beauty launches of June 2024

Sophie Smith

01 July 2024

Last month saw a variety of new beauty launches across the UK, from new brand launches and retail expansions to tech and product innovation.

Here's a round-up featuring June's highlights from businesses including Boots, Grown Alchemist and Selfridges, as well as last month's top news and features content from TheIndustry.beauty.

Launches at UK retailers

Grown Alchemist lands at Cult Beauty

Australian skincare brand Grown Alchemist launched at Cult Beauty, further expanding its UK presence. The launch brought the brand's line-up of skincare and bodycare to the online retailer, including its new Exfoliating Hand Wash, which is packed with active ingredients to remove dead skin cells and smooth skin.

Elizabeth Grant Skin Care launches in the UK

Canada-based brand Elizabeth Grant Skin Care, which was originally founded in London in 1948, returned to its roots by launching into the UK with Debenhams and Amazon this month. Remaining a female, family-run business that crosses three generations of women since its founding 76 years ago, Elizabeth Grant Skin Care aims to support women at all life stages.

Laneige

Viral K-beauty brand Laneige is coming to a high street near you

Laneige made waves in the UK after bringing its viral Lip Sleeping Masks to the shelves of Space NK in 2023. After also launching at Sephora, the K-beauty brand landed at Boots this month. The hydration experts launched in-stores and online.

Boots gears up to launch over 25 new beauty brands

Boots welcomed 25 more brands to the line-up of more than 500 beauty businesses already available on its shelves. From accessible to luxury, the new brands include The Beauty Crop, Tree Hut, Coats and Kurl Kitchen Boots, amongst many others.

Sainsbury's expands its beauty offering with Sundae

Sundae Body's whipped shower foam, which promises to add a hint of humour and an abundance of lather to any shower routine, landed at Sainsbury's earlier this month. Renowned for its collection of body washes, the brand’s famed foams are powered by a natural source of AHA to gently exfoliate and cleanse.

New brands

Fragrance brand NOYZ secures residency at Harrods before launching to market

NOYZ, a new fragrance brand that hopes to spark conversations around mental health via "expressive" scents, revealed Harrods as its global retail partner. The brand, described as "a modern fragrance brand disrupting industry standards of perfection", launched at NOYZ.com and Harrods on 10 June.

Rihanna's billion-dollar beauty empire launches Fenty Hair

Rihanna's beauty brand Fenty, which made the singer-turned-beauty mogul a billionaire, added haircare to its lineup of skincare, cosmetics and fragrances. The collection, which rivals Beyoncé and Rita Ora's recently launched haircare brands, offers products that promise to "strengthen and repair all types of hair".

Victoria Beckham Beauty Co-founder Sarah Creal ventures out with own beauty brand

Sarah Creal, who helped to create and formulate well-established beauty brands such as Victoria Beckham Beauty, Prada Beauty, Tom Ford Beauty, Bobbi Brown Cosmetics, launched a new makeup line designed for women over 40. Specifically dedicated to mature skin, the brand is powered by hydration-focused, advanced formulas.

Tech & Innovation

In Pictures: Selfridges unveils "beauty destination of the future"

Last month, Selfridges announced that its 12-month Beauty Hall renovation was complete. At the beginning of June, the department store then unveiled the space's brand-spanking new facade. The revamped Beauty Hall, which champions Selfridges founder Harry Gordon Selfridge's "everyone is welcome" manifesto, boasts products ranging from a best-selling £6 lipstick to a rare £2,500 fragrance.

Faith in Nature celebrates 50 years with new product evolution

Eco-friendly brand Faith In Nature is celebrating its 50th anniversary with a series of new sustainable product innovations, from packaging to formulations. The company is transitioning to infinitely recyclable aluminium packaging, enhancing each product with more active natural ingredients, and sourcing materials that benefit the environment.

Indu

indu launches teen beauty hub to promote safe skincare use

Teen beauty brand indu launched an education hub to help young people navigate "all things teen beauty", from skincare basics to trending step-by-step makeup looks. With a mission to "break down beauty buzz words, decode teen skin terminology and recreate the hottest trends", the brand hopes the platform will create a safe space for young people to discover and learn how to care for their skin and personalise their look.

How Liverpool ONE is leveraging AI to enhance its customer experience

Liverpool ONE introduced a new AI-powered digital assistant to enhance its customer experience, with personalised Taylor Swift interactions to engage visitors ahead of the singer's three sell-out concerts earlier this month. Named ‘Liv’, the digital human has joined Liverpool ONE’s guest services team to support customers and staff, and to collect feedback on ways to improve the visitor experience.

L'Oréal launches "revolutionary" at-home hair colouring tool

L’Oréal revealed its latest technology, the Colorsonic. The device, dubbed ‘the next generation of at-home hair colour’ is set to revolutionise at-home hair colouring. The handheld device, which has over 29 patents, attempts to make hair colouring easier by automatically mixing and depositing a formula right at the root. The inventors say that colouring is now as "easy as brushing your hair".

Givenchy Beauty launches virtual pop-up on Roblox to celebrate Pride Month

The beauty arm of French fashion house Givenchy marked Pride Month with a pop-up on the virtual gaming platform Roblox. The activation, which launched on 3 June, aims to spotlight different forms of creative expression that promote tolerance and inclusivity.

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Retail Recap: The big beauty launches of June 2024

Launches at UK retailers

New brands

Tech & Innovation

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