Retail Recap: The big beauty launches of November 2022

This month saw a variety of new beauty launches across the UK, from new brands and retail expansions to tech and product innovation. TheIndustry.beauty has created a round-up featuring November's highlights from brands including Humanrace, Superdrug and Boots.

Launches at UK retailers

Pharrell Williams' Humanrace to launch at Selfridges

Pharrell Williams' skincare brand Humanrace launched exclusively in the UK at Selfridges. To celebrate its launch, the gender-neutral skincare brand hosted a sold-out panel on "an accessible vision for everyday wellbeing that’s better for people and for the planet".

War Paint For Men launches at Superdrug

Superdrug strengthened its male grooming category with the launch of War Paint For Men online and in-store across the UK. The brand's launch at Superdrug features its range of makeup. Aside from its flagship Carnaby Street store, Superdrug is also the only retailer to stock the brand's exclusive skincare range, including a Night Serum, Eye Cream and Moisturiser.

New brands

Skincare brand The Face Planner launches for first time

Pre-event skincare brand The Face Planner launched for the first time in UK, EU and US. The brand launched with 'The Ultimate Plan', which features a complimentary online skincare consultation and six products for a 90-day routine. This includes a cleanser, toner, serum, moisturiser, face mask and eye cream.

Caroline Hirons unveils her skincare line starting with two Retinoid products

Skincare expert Caroline Hirons unveiled her highly anticipated skincare line, Skin Rocks, launching first with two Retinoid treatment products. The full range will cover five categories of Cleanse, Tone, Treatment, Moisturise and Protect.

Tech & Innovation

Perfect Corp. launches virtual try-on with Avon

Perfect Corp. extended its partnership with Avon to launch a virtual try-on shopping experience in the UK and eight other markets. The immersive shopping experience is powered by Perfect Corp’s AI and AR technology, allowing customers to experiment with various beauty products virtually to find their product match.

Provenance champions transparency with new beauty directory

Provenance launched a new transparency directory for consumers to discover brands and products with a proven positive impact on people and the planet. The directory features categories including 'climate conscious', 'protecting nature' and 'diversity founded', enabling shoppers to research the sustainability credentials and background of a brand.

Superdrug launches new online marketplace featuring over 300 brands

Superdrug launched its new online marketplace, featuring over 300 brands from premium to start-ups. The platform was developed with Mirakl and integrated into the retailer's existing website. Third-party marketplace products appear alongside Superdrug products and are identifiable with a marketplace logo.

L’Oréal launches first multi-brand beauty partnership

L’Oréal Group launched its first-ever multi-brand beauty partnership with Ready Player Me, a cross-game avatar platform for the metaverse. The partnership saw Maybelline New York and L’Oréal Professionnel launch exclusive makeup and hair styles for avatar creation on Ready Player Me, which can be used on over 4,000 platforms and apps worldwide.

How Boots is making this Christmas its 'most personalised and dynamic ever'

Boots unveiled its 2022 Christmas campaign, starring BAFTA-nominated actress Lydia West in a festive film that encapsulates the joy of finding the right gift for the right person. A 33% increase in first-party data usage has allowed Boots to target new and existing audiences with paid communications, making it the retailer's "most personalised and dynamic Christmas ever".

'First of its kind' beauty festival for Women of Colour announces launch

The Beauty Beat, a brand-new beauty festival celebrating Women of Colour, announced its first-ever event on 3-4 December 2022 at Great Russell Street in London. Powered by Instagram and supported by The British Beauty Council, the new beauty festival is the "first of its kind in the UK".

Features

• The Interview: Diptyque's UK MD on its new flagship boutique.
• The Interview: Anna Lahey, founder, Vida Glow.
• The Interview: Superdrug's E-Commerce Director on the launch of its new marketplace.
• Brand Profile: How LIHA Beauty prides itself on combining natural African roots and British attitude.
• Secret Shopper: Molton Brown's revamped Regent Street flagship.
• The Interview: Nada Baalbaki, Global Scientific Director, CeraVe.
• In Depth: Superdrug's new own-brand makeup range.
• Brand Profile: COSRX, how the K-Beauty brand set itself apart with its solution-based products.