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Revieve and Shiseido launch new virtual makeup experience

Sophie Smith
07 April 2022

Personalised digital experience company Revieve has launched a new AI Makeup Advisor experience with Shiseido to serve consumers across the EMEA region.

The collaboration brings together Revieve’s AI Selfie Analysis, AI-powered personalised recommendations and true-to-life virtual try-on technologies to create "the first digital makeup advisor experience in the world".

Consumers can access the makeup advisor via Shiseido’s website, where they can upload a selfie and answer questions based on desired beauty goals. Based on Revieve’s AI selfie analysis and user input, customers will then receive a list of recommended products. Users can then view the product with the virtual try-on technology.

With zero and first-party data, the advisor can also offer brands and retailers an understanding of their consumers, including how they interact across all touchpoints.

Revieve’s and Shiseido’s collaboration began in 2019 with the launch of the first Skincare Advisor across all Shiseido’s regional markets. Since then, the pair have worked together on a range of beauty and wellness projects.

Romain Carrega, EMEA Prestige Director at Shiseido, said: “While our partnership with Revieve started in the skincare category, we are excited to continue this ongoing collaboration and expand to makeup. Shiseido’s customers can now purchase new products with full confidence and discover a makeup routine that works for them. Delivering these innovations to consumers to pursue beauty and wellness have been part of the Shiseido DNA since day one.”

Sampo Parkkinen, Founder and CEO at Revieve, said: "Brands and retailers are connecting with their consumers in a whole new way. AI-powered technologies in a traditional industry like beauty and skincare will help guide brands in understanding their consumers and leveraging their needs to market and promote their products in the most tailored way possible.”

Read more about how Artificial Intelligence is revolutionising the beauty industry in our feature here.

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