Revieve announces global strategic partnership with Google Cloud

Beauty tech company Revieve has launched a strategic partnership with Google Cloud to help businesses deliver personalised beauty experiences.

Revieve's AI/AR-powered solutions "personalise every aspect of the consumer journey" with digital makeup, skincare and other beauty experiences to meet consumers’ diverse and unique needs.

As part of this, businesses can increase conversion rates, create lasting loyalty experiences with consumers, and drive AOV and revenue by providing expert advice and tailored product recommendations based on users’ characteristics, unique preferences, skin analysis, as well as offering visualisation and digital try-on experiences.

The partnership with Google Cloud will allow businesses to accelerate their omnichannel digital transformation towards relationship driven commerce. It will also help beauty brands and retailers collect and evaluate actionable real-time data about their customers for further adoption and actions across their business practices.

Sampo Parkkinen, Co-Founder and CEO of Revieve, said: “Everything we do centres around delivering a smooth personalised beauty shopping experience allowing our customers to build trusted lasting digital relationships with their shoppers as we connect them with products tailored to their unique personal needs.

“We are delighted to be partnering with the Google Cloud team in bringing the next generation beauty experience to the industry. This will not only streamline the consumer and customer experiences, but will open up tremendous opportunities for retailers and brands to monetide the digital shelf.”

Read TheIndustry.beauty's feature about how AI and AR are revolutionising the beauty industry.