Revieve introduces new platform for next era of AI-driven beauty commerce

Revieve has launched AI Beauty Discovery Connect, a new capability aimed at helping brands and retailers extend personalised consumer experiences into emerging Generative AI-based discovery and commerce channels.

The launch comes as major technology companies introduce new AI-powered shopping ecosystems - including shoppable experiences within ChatGPT, Google’s Gemini ecosystem and its Agent Payments Protocol, and PayPal’s tools for AI agent transactions - signalling the emergence of new pathways for AI-driven product discovery and purchasing.

AI Beauty Discovery Connect is designed to help beauty brands and retailers bring their product information, personalisation frameworks, and data strategies into these evolving AI environments.

According to Revieve, the capability is intended to maintain consistency in personalisation and brand representation as consumer interactions shift toward AI-based discovery tools.

Sampo Parkkinen, CEO of Revieve, said: "For nearly a decade, Revieve has led the beauty industry’s transformation through AI.

"With AI Beauty Discovery Connect, we’re once again pioneering how beauty brands and retailers connect with consumers - extending reach into the new channels of Generative AI where discovery and purchase now converge."

The company states that Generative AI is becoming an increasingly common entry point for consumer research and education. It cites data such as NielsenIQ’s 2025 Beauty Outlook, which reports a 40% year-over-year increase in AI-powered interactions in the beauty category.

Revieve describes the solution as part of its broader effort to support beauty brands and retailers in adopting AI technologies - ranging from computer vision and augmented reality to Generative AI - to deliver real-time, data-driven consumer experiences.

It is positioned as a tool for unifying personalisation, insights, and commerce across touchpoints, supporting both owned and retail-media ecosystems.

Irina Mazur, Chief Commercial and Marketing Officer at Revieve, said: "Generative AI is rapidly becoming a new entry point for consumer discovery, inspiration, and education.

"With AI Beauty Discovery Connect, we enable beauty brands and retailers to be present where those moments of curiosity begin - ensuring their experiences, data, and commerce strategies extend seamlessly into this next era of consumer engagement."