Revieve launches "industry first" digital haircare experience
Personalised digital experience company Revieve has announced the launch of its new AI Haircare Advisor, developed in collaboration with Unilever's Living Proof.
Revieve's AI Haircare Advisor aims to empower customers to understand and care for their hair by guiding them with patented mobile selfie diagnostics technology for hair recommendations.
The advisor was co-developed alongside Living Proof to deliver an online product discovery experience that could increase the precision for more accurate haircare routine recommendations for consumers.
The digital experience allows consumers to input their concerns and expectations out of a haircare routine. A selfie analysis will determine the condition of different hair parameters such as hair type, volume, curl type and colour. The user is then provided with an optimal hair care and styling routine.
Joonas Hamunen, VP of Product at Revieve, said: “Even though there are so many new products, innovations and education, consumers are still not happy with their hair and they can't find the products that would work best for them.
“Through our AI Haircare Advisor, brands and retailers can support consumers in learning more about their hair type and condition so that they can make more informed purchasing decisions and optimise their haircare routines through time.”