Revlon unveils carbon negative packaging initiative

Revlon has partnered with Origin Materials to develop advanced carbon negative materials for "next generation" cosmetics packaging.

The joint initiative’s goal is to pursue the development and commercialisation of new sustainable materials for cosmetics packaging based on Origin’s patented technology platform.

For over a decade, Origin Materials has developed a platform to turn carbon found in inexpensive, plentiful, non-food biomass, such as sustainable wood residues, into useful materials while capturing carbon in the process.

The materials developed with Revlon will support the brand's broader sustainability efforts, which include its goal of driving responsible and ethical sourcing practices. As part of the initiative, Revlon has signed a memorandum of understanding to reserve commercial volumes of Origin PET.

Keyla Lazardi, Chief Scientific Officer at Revlon, said: "Revlon’s initiative with Origin Materials will allow consumers at all price points to access sustainable, plant-based packaging. As a company that is focused on driving sustainability in the beauty industry, Revlon is thrilled to advance the use of Origin’s carbon-negative bio-PET in the mass beauty space.”

Rich Riley, Co-CEO of Origin Materials, said: “We are excited to partner in this initiative with Revlon, an iconic global brand with a deep commitment to the highest standards for performance. Together we will work to develop and bring to market carbon negative materials for next generation packaging to advance our goal of reducing the climate impact of the cosmetics industry.”

Last month, Revlon filed for Chapter 11 bankruptcy in the US, after facing supply chain issues and large debt.