Revolution Beauty launches at Walmart

British beauty group Revolution Beauty has launched at over 2,500 Walmart locations across the US.

Walmart is the fourth major retailer to carry the group's growing cosmetic assortment within the past three years, marking an increase in Revolution Beauty's accessibility and availability within the US.

Customers can now purchase the group's 'Relove by Revolution' range, featuring products priced at $5 and under. Walmart will also offer several Makeup Revolution products, including Reloaded Eyeshadow Palettes, Loose Baking Powders and Blur Sticks.

Sara Staniford, President of Revolution Beauty USA, said: “As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart.

"We are confident that our new Relove by Revolution collection will resonate with Walmart shoppers, and look forward to the many exciting elements that this collaboration  will entail.”

Creighton Kiper, Vice President of Merchandising Beauty at Walmart US, said: “Our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices.

“That’s why we are so excited to welcome the group and its new exclusive line to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less.”

Last month, Revolution Beauty appointment Sara Staniford as President of Revolution Beauty USA. Staniford previously served as Group Retail Director at Revolution Beauty London, where she launched five new categories within the group's product portfolio. She is working to expand on these initiatives in her new role and lead the US business to ensure "successful growth".