Revolution Beauty launches new apps to drive DTC growth

Revolution Beauty has launched native Android and iOS apps, on the poq platform, to drive direct-to-consumer (DTC) sales.

The fast-growing UK beauty business has predominantly sold via third-party retailers but is looking to drive direct consumer engagement via the newly launched apps, which have been built using app specialist poq's MACH Alliance-certified, headless Salesforce Native App Platform.

As well as convenient commerce journeys, the native apps will seek to offer an engaging experience for the Revolution Beauty consumer, including personalised recommendations, a loyalty program powered by Yotpo, and the ability to communicate one to one with its members.

Revolution Beauty Digital Director Sally Minto commented: "Our long term strategy is to be a challenger to the legacy players in the beauty space. App is a natural channel for us to connect with the community that loves our brand and offer them a Revolution experience that they can't get in a retailer."

Minto added: "Partnering with poq was an obvious choice for us. As a Salesforce Commerce Cloud user, their AppExchange app integrated with our tech stack seamlessly. That coupled with their experience has ensured we received a fast launch to market and an exciting app proposition for our customers."

Poq CEO Jay Johnston said: "We are delighted to add Revolution Beauty to our growing roster of poq platform users in the cosmetic and skincare industry. They are a brand that is loved by their customers and continue to grow at a rapid rate globally. We look forward to supporting them through their expansion journey with our highly scalable and extensible app platform."