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Revolution Beauty sales soar as growth plans announced

Sophie Smith
24 November 2021

Revolution Beauty Group has announced its interim results, highlighting the group's increase in sales in the six months ending 31 August 2021.

The report reveals that Revolution's group revenue rose by 39% to £78.6 million, as the business moves into the peak trading period.

The beauty group emphasises its strong performance across its brands, including Makeup Revolution, which was up 53% in comparison to the first half of last year.

Growth in the US increased by 102% for the six month period, with the North American market representing 26% of sales. This coincides with Revolution's expansion in the US, with Makeup Revolution joining 2,800 of mass-market retail stores from Q4.

In the UK, further category expansion and enhanced in-store distribution is also due in Q4, with the group's planned roll-out of Makeup Revolution across 350 Boots stores.

Following the COVID-19 lockdowns, the group's digital sales were up 53% from two years ago. Further digital expansion for Revolution will continue in the fourth quarter with the launch of Revolution Beauty products by Next, Fashion Nova, River Island and Forever 21.

Adam Minto, CEO at Revolution Beauty Group, said: "This is a momentous year for Revolution Beauty. We have continued to focus on accelerating the delivery of our strategy to expand distribution of Revolution Beauty brands around the world.

"We remain confident of meeting market expectations for the full year, though we continue to be mindful of ongoing volatility and disruption caused by the pandemic. We are confident in our strategy, the resilience of our business model and our differentiated products as Revolution Beauty continues to win new customers around the world."

The report follows Revolution Beauty Group's recent acquisition of  Medichem Manufacturing Limited, to vertically integrate the group and improve productivity, cost base and margins over the long-term. Read more about it here.

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