Revolution Beauty steps up expansion into US market with Walgreens partnership

Revolution Beauty's Makeup Revolution has announced an expansion into healthcare pharmacy Walgreens, as it continues to grow the brand's accessibility and availability within the US.

The expansion marks Walgreens as the third major retailer to carry Makeup Revolution's cosmetic assortment within the past two years.

Available at over select Walgreens locations and online nationwide at Walgreens.com, the brands are set to announce exclusive product collaborations this summer.

Expanding into over 2,800 Walgreens locations throughout the US and featured on an exclusive endcap designed and curated specifically for Walgreens, Revolution Beauty's product assortment will include over 30 different cosmetic products including Reloaded Eyeshadow Palette and Loose Baking Powder.

The British-based business uses only 100% cruelty-free ingredients within their five brands: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, and XX Revolution.

Commenting on the brand's exponential growth for 2022 and recent marketing landscape within all retail locations, Adam Minto, Founder of Revolution Beauty said: "Expanding the Revolution Beauty portfolio of brands within the U.S. market has been a goal since day one.

"We are excited to cultivate a new relationship with Walgreens with Makeup Revolution and are looking forward to growing our cosmetic offerings over the next couple of months within stores."

Walgreens Group VP of Beauty and Personal Care, Lauren Brindley added: "By welcoming Makeup Revolution into our stores, we're ensuring that customers impacted by rising household costs don't need to trade off the quality of their beauty regimen. With an affordable price point, we're excited to introduce a new brand to our customers that want relevant products that fit within their budget."