Revolution Beauty's Relove collection drops at over 200 Superdrug stores

British beauty company Revolution Beauty has today announced the rollout of its Relove collection to over 200 Superdrug stores following a successful trial.

Each item in the Relove collection stocked by Superdrug is priced £5 and under, furthering the accessibility of the collection. The range covers various makeup categories including foundations, setting powders, lip glosses, and eyeliners.

The brand has also launched a "TikTok-first" marketing campaign to promote the Relove collection’s launch at Superdrug. Working with Gen-Z beauty creators to build the hype, video content has shown creators sharing a “full face of makeup for under £15”.

The campaign focused on the value and accessibility of the Relove collection in Superdrug, with creators  mentioning the affordability of the range and how to create makeup looks for less.

Sarah Ryan, Head of Sales at Revolution Beauty commented: “At Revolution Beauty, we firmly believe that people shouldn’t be priced out of high-quality beauty products, especially during the cost-of-living crisis. The Relove collection helps people access a full face of make-up for under £15, proving that you don’t need to spend big to find the look that’s right for you. We’re thrilled that we’re now bringing these affordable, vegan, and cruelty-free products to even more beauty fans across the UK.”

Last month, Revolution Beauty launched its new fragrance line for men. The Revolution Man Fragrance collection features four "affordable and timeless" scents, all available at Revolution Beauty.

The business also recently appointed Bob Holt OBE as its new CEO. Holt was appointed following the resignation of Founder and CEO Adam Minto.

Read TheIndustry.beauty's feature on Superdrug's own-brand cosmetics range, Studio London.