Rhode says 'Hi London', announcing London pop-up

Hailey Bieber's Rhode has started a frenzy after confirming that it's coming to the UK with its first-ever pop-up in London, from 17-20 October. 

Rhode was founded by American model Hailey Bieber in June 2022, offering customers a chance to achieve her 'glazed' skin for an affordable price - products are all below £30.

Since then, Rhode has become a skincare sensation, renowned for its simplicity. Launched with a commitment to clean beauty, Rhode now offers a line of tinted Peptide Lip Treatments as well as six Pocket Blushes, which embody the 'cool girl' aesthetic.

Pocket Blush, which launched in June 2024.

The pop-up, located at 6-7 Motcomb Street, will offer customers a chance to try out the new Barrier Butter before its launch on 28 October. In addition, visitors can shop its cult-favourite products from its sought-after skincare, Pocket Blushes and Peptide Lip Treatments.

Taking to Instagram and TikTok, Rhode shared a post that reads: "Hi London.

"We’re excited to bring the world of Rhode to you with our first London pop-up. Join us to experience our complete collection of glazed skincare essentials."

Prior to this, Rhode has only been available in the UK via its DTC website, which incurred £15 shipping fees.

@rhodemind the glaze 🇬🇧✨ our first london pop-up opens on thursday. what: 🤍 all skincare 🍯 peptide lip treatments + tints 🧸 pocket blush 🧈 barrier butter testers to try before it launches on october 28th when: october 17th to 20th, from 11am to 7pm daily where: 6-7 motcomb st, london SW1X 8JU, UK♬ original sound - ɢʟᴍᴇᴍᴛ