Rihanna’s beauty empire continues expansion with launch at Cult Beauty

Rihanna's Fenty Beauty, Fenty Skin and Fenty Eau de Parfum are launching at online beauty retailer Cult Beauty, as the singer-turned-entrepreneur continues to expand her beauty empire. 

Rihanna created Fenty Beauty in 2017, focusing on a wide range of traditionally hard-to-match skin tones and developing formulas that work for all skin types, creating universal shades for all to enjoy.

Fast forward to 2020, the billionaire launched her clean, vegan and earth-conscious skincare line, Fenty Skin, further amplifying her mission to provide "simple and effective beauty solutions for all". Shortly after, she launched Fenty Eau de Parfum in 2021.

Already available at Selfridges, Sephora and Boots, amongst others, the brand's launch at Cult Beauty expands its presence across the UK, allowing it to connect with even more consumers across the globe.

"When we created Fenty Beauty, Fenty Skin and Fenty Eau de Parfum, it was truly about breaking beauty boundaries worldwide. Shades that speak volumes, accessibility like no other and products that always deliver," said Rihanna.

"It’s always been vital to me that Fenty is accessible to as many consumers as possible – growing our very special community everywhere. Y’all ready then? We’re finally dropping Fenty Beauty at Cult Beauty in the UK, and I’m super excited to join forces with its amazing online community."

From 22 January, customers will be able to shop Fenty Beauty's bestselling makeup range, including its Pro Filt’r Soft Matte Longwear Foundation and Gloss Bomb Universal Lip Luminizer.

Also joining the line-up is Fenty Skin's Hydra Vizor Invisible Moisturiser Broad Spectrum SPF 30 Sunscreen, Fenty Treatz Hydrating + Strengthening Lip Oils, amongst other skincare products, as well as its warm, floral fragrance, Fenty Eau de Parfum.

Sophia Ghwedar, Senior Buyer at Cult Beauty, said: "Fenty Beauty celebrates every skin tone with its innovative formulas, designed for a community of beauty obsessives.

"It embodies our shared commitment to forward-thinking trends and personal expression, making it the perfect pairing for Cult Beauty."

It comes after Cult Beauty rebranded with a "fresh, optimistic vision" that better reflects its diverse community in October last year. It presented a new logo and tagline - 'For the Love of Beauty' - to bring to life a new strategic vision and identity for the beauty retailer.