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Rihanna's billion-dollar beauty empire launches Fenty Hair

Chloe Burney
05 June 2024

Rihanna's beauty brand Fenty, which made the singer-turned-beauty mogul a billionaire, is set to add haircare to its lineup of skincare, cosmetics and fragrances. The line is set to rival fellow A-listers, Beyoncé and Rita Ora's recently launched haircare brands.

Announcing the launch on Instagram, Rihanna wrote: “A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.

“You know how much switching my hair up matters to me. I’ve had almost every texture, colour, length, from weaves to braids to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

Fenty Hair, which launches exclusively on on 10 June and in retail partners on 13 June, will offer a “flexible line of products” that are “designed to strengthen and repair all types of hair". However, the popstar didn't specify the products that the line will consist of.


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The global hair care market is expected to grow by $19.6 billion to $107.5 billion from 2022 to 2027, according to the market research firm Technavio. Fellow celeb Rita Ora recognised the haircare industry's appeal, launching TYPEBAE in April. Inspired by Ora's personal hair challenges and the deep-rooted connection between hair and self-confidence, the brand has launched a range of four clinically effective products.

Beyoncé Knowles-Carter also dipped her toes into the haircare market with her debut called Cécred. Launching in February with eight products, Cécred builds upon Knowles-Carter's vision to "create a new standard in haircare that breaks down myths and helps to change the narrative in haircare".

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