Rimmel London champions inclusive beauty with new 'Creator Crew'

Rimmel London has launched a new influencer collective to produce "diverse and culturally relevant products and campaigns".

The "Creator Crew" features nine individuals from around the world, who embody the brand’s "unapologetic commitment to embracing the multi-faceted world that we live in".

In the UK, creators Linny, Billie Jean, Alice T, Ria and August form part of the new collective, as well as Alyssa in New York, Cartia in Australia, Weronika in Poland and Yusur in the Middle East.

@rimmellondon ✨BIG BEAUTY NEWS! ✨ Introducing the Rimmel Creator Crew 📸 Nine bold individuals from around the world who embody the brand's unapologetic commitment to embracing the multi-faceted world that we live in. Together, they will innovate, experiment and create powerful content that celebrates the brand’s dynamic portfolio of products. We can’t wait for you to meet them all and show you what we have been up to… learn more at the link in bio 👀 #RimmelCreatorCrew #RimmelLondon ♬ original sound - rimmellondon

Together, they will "innovate, experiment and create powerful content that celebrates the brand’s dynamic portfolio of products".

The crew will also become part of the product creation process - offering direction on product names, textures, colours and packaging.

Each creator will trial and test products, have exclusive early access to brand spaces, and be involved in new campaign ideas to ensure the brand "keeps its makeup game fresh", whilst creating content that takes their followers on every step of the journey.

"More than just a group of people – the Creator Crew are at the forefront of cultural change, uniquely poised to collaborate with Rimmel London," the brand said.

"They live and breathe the latest trends, empower their followers to be their authentic selves and boldly define their own beauty standards."