Rimmel London kicks off first football partnership with Chelsea FC Women

Rimmel London has announced its first football partnership, becoming an official partner of Chelsea FC Women for the 2026-27 Barclays Women’s Super League season.

The partnership will spotlight Rimmel London’s Match Perfection foundation and bring together the beauty and football communities around shared themes of confidence, self-expression and the continued growth of women’s sport.

Throughout the season, the collaboration will focus on fan engagement and community-building, with Rimmel London creating opportunities for supporters to connect with Chelsea FC Women and the wider game while celebrating women’s sporting excellence.

Janine Fernandes, Vice President of Global Marketing for Rimmel London, said: "Becoming Chelsea Football Club Women’s official partner for the 2026-2027 season is an incredible moment for Rimmel, in our hometown, London.

"At Rimmel London, we believe beauty is lived, it’s not perfect. It’s about being where the culture and community is and being ready for any match. It’s about encouraging everyone to embrace their own passions be that through sports, music, fashion, beauty, or your own thrill.

"CFCW embody this spirit while pushing the game forward culturally, around the world. Together, we will champion confidence, deepen our connection, and impact communities both on and off the pitch."

Fans will be able to experience Rimmel London activations at Chelsea FC Women’s home fixtures during the 2026-27 season. This will begin with a pop-up at the season opener against Aston Villa Women on 5 September 2026, where supporters will be able to sample Rimmel London’s Match Perfection foundation.

Rimmel London will also feature pitchside on LED advertising boards at Chelsea FC Women’s home matches at Stamford Bridge.

The partnership will extend to social media, with player collaborations and dedicated content featuring Rimmel London’s player partners Lucy Bronze, Lauren James and Katie McCabe.

Giulia Mazzia, Commercial Director for Chelsea Women’s Football, said: "We are thrilled to welcome Rimmel London to the CFCW family.

"This partnership is a fantastic opportunity to bring together the worlds of women’s football and beauty, while celebrating confidence, individuality, and self -expression – all key values our players embrace every day.

"We look forward to working closely with the team at Rimmel London."