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Rituals brings refillable beauty products to Merry Hill

Chloe Burney
25 September 2023

Sovereign Centros has announced that the luxury beauty and wellbeing brand, Rituals, is set to open at Merry Hill later this year. The Dutch retailer has secured 2,022 sq ft of space, formerly occupied by Phase Eight, on the Upper Mall.

Dedicated to "helping their customers navigate a journey of personal well-being and growth", Rituals’ Merry Hill store will offer a wide assortment including home items, gift sets, bath products and more. Newly launched products from The Ritual of Hammam collection, which offers a premium home spa experience, will also be available to shop.

In line with Ritual’s commitment to the planet, Merry Hill’s store will also be offering many refillable products which keeps the organisation’s B-Corp certification front of mind for consumers.

Alistair Winning, Asset Manager at Sovereign Centros, commented: "Having brands like Rituals join the retail line-up here at Merry Hill adds to the ever-increasing range of retailers, products, and experiences. This is a perfect example of the continuous progress we’re making, with leading retailers selecting the destination and upholding our position as one of the top 10 destinations in the UK. We look forward to welcoming them to Merry Hill later this year."

Penny Grivea, Managing Director for UK & Ireland at Rituals, added: "We are so excited to be opening this stand-alone store at Merry Hill. Living during these ever-changing, fast-paced times, we understand more than ever the need to create moments of joy and feel balanced during our everyday life. The new Rituals store will help customers achieve a sense of wellbeing by finding the perfect products to help them balance the body, mind, and soul. This opening marks an exciting time for the brand in growing our retail presence across the UK."

This follows the news that Rituals launched a new pop-up experience at five locations across the UK from 14 June to 15 July, celebrating its "new and improved" The Ritual of Karma collection.

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