Rituals confirms new UK MD as Penny Grivea steps down

Beauty and wellbeing brand Rituals has confirmed the departure of Penny Grivea as its Managing Director for the UK and Ireland after almost nine years in the role. 

Grivea will be replaced by Annemarie Forsyth, who will assume the role of Managing Director UK & Ireland from 6 November.

Forsyth is currently the Managing Director for Victoria's Secret in the UK and Ireland, a position she has held since July 2018.

Prior to this, she held various roles at Inditex - the owner of Zara, Bershka and Massimo Dutti - including Country Director UK&IRE and International Commercial Director, amongst other positions.

Rituals told TheIndustry.beauty: "Annemarie joins Rituals with a wealth of retail experience in terms of building a brand and managing high potential teams in a culture and people driven organisation.

Penny Grivea

"Rituals would like thank Penny for the support and commitment to the business over the past nine years, during which time Rituals has seen continued growth and success.

"Penny has played an integral part in the success and growth of Rituals over the last nine years.

"Under her leadership, the region has experienced significant profitable expansion from 12 stores to over 80 stores whilst maintaining a strong focus on the customer journey, employee development and wellbeing."

Grivea, who will depart the business at the end of December 2023, joined Rituals as Managing Director in 2015. During this time, the brand has expanded its presence across the UK with a number of new stores.

Last month, the brand opened a new flagship store on London's Oxford Street. It has also recently landed at the Atria Watford Shopping Centre and East Midlands Designer Outlet.