Rituals enters colour cosmetics with new skincare-led make-up range

Rituals has launched a new make-up and lip care collection, bringing skincare ingredients into colour cosmetics designed to create natural, dewy finishes.

Released this August, the collection combines brand-new products with redesigned and reformulated lines. New additions include liquid blushes, skin tints, lip glazes and mascaras, while the existing Glow Balm has been reformulated and redesigned for the range.

The wider assortment covers complexion, eye and lip products, with lightweight textures and wearable shades across the categories. Rituals is positioning the launch around multifunctional formulas that provide colour or definition alongside skincare and conditioning benefits.

“With our new make-up and lip care collection, we wanted to bring Rituals’ skincare expertise to a more intuitive beauty wardrobe,” said Lot van Rij, Executive Director of Innovation & Product Life Cycle Management at Rituals. “The formulas are designed to enjoy every day, combining nourishing textures and beautifully enhancing shades with proven ingredients that support your skin.”

The new Liquid Blush, priced at £21.90, is available in Vintage Rose and Soulberry. Its formula combines peptides and ceramides with hyaluronic acid to support hydration. Rituals said the highly pigmented colour is buildable and blends into the skin to create a satin flush.

The redesigned Glow Balm costs £30.90 and can be used alone, as a primer, mixed with foundation or applied as a highlighter. The hydrating formula contains vitamin E and peptides, as well as hyaluronic acid. It forms part of a complexion offering that includes Flawless Skin Tint SPF 15 and Liquid Highlighter.

Eye products include warm- and cool-toned eyeshadow palettes, cream eyeshadows, brow products and eyeliners. The new black Volume Mascara uses castor oil and phyto-keratin, with a precision brush designed to separate lashes and create clump-free volume.

The £19 Soothing Lip Glaze is available in Twirl, a warm pink, and French Toast, a warm brown shimmer. Rituals describes the non-sticky product as a tinted treatment that combines glossy colour with conditioning ingredients.

The lip assortment also includes Ultra Shine Gloss Sticks in Cheeky and Blushed Almond, Advanced Lip Balms and a 3-in-1 Supercharged Lip Mask. Lipsticks and matching liners are offered in Soft Mocha and Dusky Rose, while glosses come in Clear Intentions, Soulberry and Vintage Rose.

The collection is available through Rituals stores, selected department stores and Rituals.com.

Its arrival coincides with Rituals’ €40 million programme to update 1,500 boutiques across 30 countries. The updated concept gives new collections more space in a central Beauty World area covering skincare, make-up, haircare and fragrance. Work began in early August, with the European programme scheduled for completion on 25 September 2026.