Rituals expands Mind Oasis with premium at-home wellbeing system
Rituals has launched Mind Oasis At Home, extending its experiential wellbeing concept into a premium home system designed to support relaxation, focus and sleep.
The Amsterdam-founded beauty and wellbeing brand said the system combines an Intelligent Wellbeing Mat with the Mind Oasis App, while an optional Deluxe Zero-G Frame completes the setup.
Mind Oasis began as an immersive treatment concept at the House of Rituals flagship in Amsterdam in 2021. It has since expanded into the Netherlands, Belgium, Germany, Switzerland, Spain and the UK, where Rituals opened its first Mind Oasis on London’s Oxford Street in November 2025.
The at-home launch brings that experience into consumers’ daily routines through physical hardware and digital content, without requiring a visit to a Mind Oasis location.
How Mind Oasis At Home works
Users begin by selecting one of four intended states in the app: focus, recharge, relax or sleep. They then choose from more than 2,000 curated sessions before lying on the mat, where synchronised audio, guided breathing and haptic vibrations combine to create an immersive experience lasting around 30 minutes.
According to Rituals, the Mind Oasis app's soundscapes are built on more than 15 years of live-recorded nature sounds and incorporate brainwave entrainment alongside breathwork to help guide users towards their chosen state.
The Intelligent Wellbeing Mat enhances each session with six vibration elements that synchronise with the app's content, offering three adjustable intensity levels. Measuring 200cm by 70cm, weighing 7.5kg and connecting via Bluetooth 5.0, the mat can be used on a bed, sofa or directly on the floor.
For a more immersive experience, users can add the optional Deluxe Zero-G Frame, which reclines the body while elevating the legs above heart level. Rituals says this position helps reduce pressure on the body, supports circulation and creates a sensation of weightlessness that enhances relaxation.s circulation and creates a sensation of weightlessness that enhances relaxation.
A premium extension of Rituals’ wellbeing strategy
Mind Oasis At Home broadens Rituals' presence across experiential retail and digital wellbeing. The app is also available as a standalone product, allowing the company to reach consumers who do not purchase the mat or frame.
The launch comes as Rituals continues to invest in its retail estate. The company plans to invest €40 million in refreshing 1,500 boutiques across 30 countries, with the European programme scheduled to begin on 3 August 2026.
For 2025, Rituals reported net revenue of €2.43 billion, up 16% year-on-year. Digital channels now account for more than 20% of total revenue, supporting the company's continued omnichannel expansion.
