Rituals to bring 'Mind Oasis' spa concept to UK

Premium wellbeing brand Rituals is opening its first UK Mind Oasis, promising a "next-level" wellness experience in the heart of London's Oxford Street.

Scheduled to open in October 2025, the space will blend science-backed treatments with immersive design - inviting visitors to escape the city's hustle and bustle through multi-sensory experiences, deep relaxation, and a mental reset.

It will also offer an exclusive product range, positioning it as the "ultimate destination" for fans of the brand.

Annemarie Forsyth, Managing Director at Rituals for the UK and Ireland, said: "Oxford Street is fast-paced and full of life - making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect."

Founded in 2000 by Raymond Cloosterman, Rituals is inspired by the wisdom and ancient traditions of Asian cultures. The brand stocks an extensive collection of luxurious and affordable products for the home and body.

Already established in cities like Amsterdam, Paris, Barcelona, Antwerp, and Frankfurt, the upcoming launch will mark the UK debut of the Mind Oasis concept.