Rituals to host immersive summer pop-up across UK

Rituals is launching a new pop-up experience at five locations across the UK from 14 June to 15 July, celebrating its "new and improved" The Ritual of Karma collection.

Kicking off at the Taste of London Festival from 14–18 June, The Ritual of Karma Summer Roadshow will visit five cities across the UK, with in-store events also taking place at some of the brand’s stores.

• 14-18 June: The Taste of London Festival, Regent’s Park.
• 24-25 June: Battersea Power Station, London.
• 30 June - 1 July: Quakers Friars Cabot Circus, Bristol.
• 7-8 July: Spinningfields, Manchester.
• 14-15 July: St James Quarter, Edinburgh.

Showcasing The Ritual of Karma collection, the pop-ups will feature interactive touchpoints for guests to learn about the range.

Visitors will also have access to exclusive brand discounts, a ‘spin to win wheel’ with various prizes, and hydrating treatments using some of the collection's bestselling products that feature the new Hydra-Boost Complex.

The Hydra-Boost complex supports skin’s moisture with a hydrating ingredient complex of aloe vera, squalane and algae. The range contains 13 products, including a Foaming Shower Gel, Body Scrub, Hair & Body Mist, Instant Care Hand Lotion and Mini Fragrance Sticks.

Rituals will also host five in-store events across the UK from 17 June to 15 July. Similar to the Summer Roadshow, customers will be able to explore The Ritual of Karma collection at the brand's stores in Leeds, Dublin, Covent Garden, Birmingham and Glasgow. 

Penny Grivea, Managing Director at Rituals UK & Ireland, said: "Our immersive roadshow experience will celebrate The Ritual of Karma collection’s new and improved formulation including the Hydra-Boost Complex, whilst embracing the power of positivity.

"Summer is the perfect opportunity to look ahead positively towards the next bright chapter, and we look forward to welcoming visitors to join us in spreading this wonderful message."